Marketing Resources
With more people at home, you’re more likely to find them online. Check out Web & Social Best Practices for Small Business for practical marketing tips from the Economic Development Board for Tacoma-Pierce County.
You are operating in a changed landscape so it may be time to update—or create—a marketing plan. You’ll find a helpful small business marketing plan outline and other resources in the Small Business Playbook from Start-Up Washington. You might like their planner for resuming operations, too.
For clear suggestions for marketing in uncertain times, Mailchimp offers concise suggestions and a link to resources to explore.
This advice for using online marketing tools to build and strengthen relationships with current and potential customers comes from Constant Contact, along other helpful marketing content.
Downloadable Marketing Toolkit
Encourage your customers and friends to support you and other Puyallup businesses. Download the Choose Puyallup marketing toolkit, post the graphics on social media and encourage sharing.
The toolkit includes the social media graphics and printable 8.5” x 11” flyer shown below. Download the full marketing toolkit, or click each graphic below to download individually.
Social media graphics
The toolkit contains the following social media posts you can use on your own channels. Edit the suggested content as you wish, include the hashtags and add the image.
Most images are provided in JPG and PNG file formats, sized for Facebook and Twitter (1200 x 628 pixels), and Instagram (1080 x 1080 pixels). Use the JPGs as shown here. Or, customize the graphics to your brand or business by placing the transparent PNG images over your own photos.
Tip: If the graphic becomes hard to read, try adding a transparent color overlay to your photo.
1. Shop local
Facebook/Twitter
Suggested content: Online or in person, choose Puyallup businesses first. We have [products or services], and nearby you’ll find everything from flowers and fence posts. #SupportLocal #ChoosePuyallup
2. Take out or dine in
Facebook/Twitter
Suggested content: We have a table ready for you! Come in to enjoy a meal that’s not from a bag. (Though we welcome your takeout orders, too.) #SupportLocal #IndoorDining #ChoosePuyallup
3. Join us safely
Facebook/Twitter
Suggested content: Our doors are open, and we’d love to see you again. Wear a mask is all we ask, so we can keep open and our community stays healthy. #SupportLocal #MaskUp #ChoosePuyallup
4. Recognize the good
Facebook/Twitter
Suggested content: No purchase necessary to help our local business—write an online review! Your positive comments will help us gain customers and recover from recent tough times. #SupportLocal #ChoosePuyallup
Combination graphic
Facebook/Twitter
Suggested content: We invite you to support us and other Puyallup businesses however you’re comfortable. In person or online, we suggest these four ways you can help keep us open. Thank you! #SupportLocal #ChoosePuyallup
#MaskUp graphic
Facebook/Twitter
Suggested content: Please wear a mask so we can stay healthy and stay open. #MaskUp #ChoosePuyallup
8.5" x 11" flyer
Print and post in a window. Or, add a handwritten thank you message and include with takeout and online orders.
Choose Puyallup Facebook Frames
Show your support for Puyallup businesses! Help spread the word to #ChoosePuyallup by adding one of our custom frames to your Facebook profile picture.
To add a frame, click “update” on your profile picture and select “add frame.” Then search #ChoosePuyallup or #PuyallupStrong and select the frame you prefer.
Affiliate Resources
Turn to these Choose Puyallup partners for additional resources:
